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Björn Borg is a Swedish company. The brand is recognized for high-quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name. Underwear is their core and largest business area. Björn Borg products are sold in around 15 markets, the largest of which are Holland and Sweden.

Fun
Fun is a unisex concept that consists of the playful and colourful quality underwear that has become the trademark of the Björn Borg brand. Full of vivid colours and daring designs, Fun is fashion underwear with a sporty twist.

Original
The Original line is for him only and consists of solid basics reminiscent of the early Björn Borg collections. In this classic revival of stylish underwear, the tennis heritage is obvious with timeless design in premium qualities. It is up-to-date fashion underwear with stylish classic edge.

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