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Cimarron was born in 1979, created by the Saez Merino family. The brand got a makeover when Jean Elbaz created fun, sexy designs for the French market. A few years later Cimarron successfully launched an innovative denim dyed in different colors for jeans. They became the biggest success story in the female jeans market by introducing the stretch jeans. By now, Cimarron offers it’s jeans in 70 different colors all over Europe.