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Mina UK began it's success story in 2004 as a regular addition to the world famous Portobello Market, London. The label instantly won the hearts of fashion-loving shoppers, searching for that special something with a unique twist and a strong personality. Soon, a single market stall was not enough. The incredible demand for seasonal collections prompted expansion to fulfil the desires of the dramatically increasing fan base. The label was already a massive hit with iconic fashionistas, such as Sienna Miller and Kiera Knightly, who chose Mina UK when promoting themselves at the height of their popularity.